ABI Research: for visionaries

Intuit’s $12B Mailchimp acquisition is about expanding its small business focus

TechCrunch | Sept. 14, 2021, 6:28 p.m.

At first blush, the $12 billion Intuit-Mailchimp deal might not make a heck of a lot of sense. But people tend to pigeonhole companies, and in this case they might see Intuit as purely a financial software company and Mailchimp as an email marketing firm and nothing more. If that’s as far as your perspective […]

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