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Facebook’s VR Fitness Challenge

The Information | May 3, 2021, 3:46 p.m.

If you are a Facebook employee reading this newsletter, and you don’t already own an Oculus Quest 2, what are you waiting for? Last week, CEO Mark Zuckerberg unveiled a new perk for all Facebook employees: Any purchase of a Quest 2 can now be reimbursed under the company’s wellness plan.Since the Quest 2’s launch last year, Facebook has rolled out some fitness-related features while emphasizing exercise uses in more of its marketing. Still, most Quest 2 users probably buy the headset for games, not to get a workout. But if Facebook is ever going to get the Quest to catch on with a mainstream audience, it will need to promote the device beyond the gaming niche. Maybe attempting that pitch within its own workforce is a sign Zuckerberg knows the company needs to pick up the pace.

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